Alex McPeak

Senior Content Manager

Alex McPeak is a senior content marketer at Hightouch with nearly a decade of experience. She lives in New York City.

Written by Alex McPeak:

The Catch-22 of performance marketing: why ad creative at scale and brand quality keep colliding

Performance teams need ad creative at scale, and every ad has to be on-brand. Here's why doing both feels impossible, and how to stop trading one for the other.

Sep 24

What is creative fatigue — and why the real problem isn't spotting it

You can see creative fatigue coming. The hard part is having the next ad ready before the old one stops working.

Sep 21

How our Forward Deployed Creatives took on Times Square

Building an ad about an ad in Ad Studio.

Jul 23

Vibe marketing: the AI-native strategy marketers are using to increase creative production

First, developers had vibe coding, a way to build software using plain English. Now, marketers have vibe marketing to allow them to build campaigns in the same way.

Jul 2

What is agentic marketing? (And why most vendors get it wrong)

Learn what agentic marketing is, how AI agents work, and why unified customer data and brand knowledge are required.

Jul 2

What is AI governance? A guide for marketers

Why marketing leaders must govern their data foundation and brand context to ensure compliant, responsible AI.

Jun 29

How our demand gen manager went from brief to live ad campaign in a day

Meet Gabs, see a day in her life, and find out how she ships a full ad campaign with Ad Studio.

May 18

What is AI creative automation? A guide for performance marketers

AI creative automation generates, adapts, and launches ad creative at scale. The systems that work connect generation to your brand assets and your customer data.

Apr 14

What is a brand context layer? How enterprises make brand knowledge usable by AI

A brand context layer is the operational, queryable form of your brand knowledge. Here's what belongs in one, what breaks without it, and what makes it work.

Mar 6

How enterprise marketing teams use AI agents in 2026

Most enterprise organizations already have some form of AI marketing in place, but many still lack an operating model for how agents fit within a real marketing team.

Mar 5

How to get faster campaign execution in enterprise marketing

How to solve for enterprise marketing teams that spend more time fixing issues than creating new programs and campaigns.

Mar 4

Generative AI in sales and marketing: from content creation to revenue execution

Learn why the gap between teams that generate generic sales and marketing content with AI and those that drive pipeline lies in the context foundation and orchestration layer.

Mar 2

How to evaluate AI agents for marketing campaign automation

Can your existing stack truly support AI agents for marketing campaign automation at enterprise scale?

Mar 2

The complete guide to AI tools for data analysis in marketing

Learn how agentic analytics tools turn insights into action and close the analysis-to-action gap.

Feb 4

AI-powered marketing automation: why rules-based workflows hit a ceiling

Discover how AI in marketing automation shifts marketing execution from rule-based workflows to goal-driven outcomes.

Feb 3

AI tools for email creation: a decisioning buyer’s guide for 2026

Compare the best AI tools for email creation, moving past basic AI email generators to scale 1:1 email content.

Feb 2

What are the best AI tools for ad creation? 7 options compared by use case

Learn how to choose tools that create high-performing AI ads with customer data and brand context.