Customer Data Platforms (CDPs) as we know them are fundamentally broken. When CDPs first grew in popularity, data warehouse adoption was extremely low. Now, in 2024 any business not leveraging a cloud data warehouse is rapidly falling behind.
Today, there's a more elegant solution centered around the data warehouse - the Composable CDP.
Unlike traditional CDPs that require duplicative data storage, a Composable CDP takes advantage of your existing architecture so you can benefit from the security and flexibility of your own data warehouse while spending less. Companies like Warner Music Group, Chime and PetSmart have all adopted a Composable CDP to power best-in-class experiences for their customers.
Join the Composable CDP Community on LinkedInWhat does it mean to be a Composable CDP?
- The Composable CDP runs on your data infrastructure.
- The Composable CDP can support any schema.
- The Composable CDP is modular, but offers a complete feature set.
- The Composable CDP has unbundled pricing.
Industry leaders
Unbundled CDPs, the CDP Market Disruptor
Customer Data Platforms (or CDPs for short) have been popular in the market for some time now, but the category truly came to full fruition around 2016-2017. Today, the CDP is an established global category recognized by Forrester and Gartner, and has a thriving ecosystem of vendors with varying viewpoints and capabilities.
Practitioners
Certified destinations
Platforms dedicated to offering integrations compatible with Composable CDPs, ensuring seamless data transfers with data warehouses.
