Sometimes, the job of lifecycle marketing feels impossible
Manual journeys and A/B tests can't deliver personalization at scale. Every message turns into a high-stakes decision with no clear answer.
“We saw more learnings in 6 weeks with Hightouch AI Decisioning than in the previous 12 months of experiments on our own. Now our marketers are focusing on strategy, not operations.”
Aoife O’Driscoll
AVP Lifecycle Marketing at Whoop
22%Increase in loyalty
offer activation
10%Lift in cross-sell
conversions
4XIncrease
in investments
Decisioning agents puts real personalization within reach
Deliver the right message, offer, channel, and timing for every customer, automatically. You provide the content and guardrails and agents optimize towards your campaign goals.
The most powerful AI is the one that connects to your best data and tools
Hightouch connects directly to your data warehouse and integrates with any marketing platform. AI decisioning agents learn from the freshest, most complete picture of your customer and power communications in any tool.
Learn alongside AI and uncover insights like never before
Discover best performing content
Explore contextual content breakdowns to understand what content resonates most with different segments of your audience and why decisioning agents decided to send it.
“One of the most incredible aspects of AI Decisioning is that it uncovers hidden patterns and correlations that humans simply can’t detect and instantly feeds those insights back to our marketers so they can continuously optimize messaging, timing, and outcomes.”
Luke Ruth
Chief Product Officer at Fundrise
You can launch AI Decisioning in just 3 steps
Define goals for your decisioning agents
Set your target audience and the business outcomes you want to achieve. Your decisioning agents will then continuously optimize decisions to meet those goals.
Provide content and set guardrails
Stay in full control by authorizing what actions you want the AI agent to take (or not). You define what’s allowed, what content to use, and set thresholds to balance performance with send volume, so AI optimizes within your brand’s strategy.
Decisioning agents optimize, learn, and adapt with every interaction
AI Decisioning uses reinforcement learning to determine the best message, offer, channel, creative, timing, and frequency for each customer on a 1:1 basis—including whether to send at all. Decisioning agents continuously experiment, learn, and find the best path to conversion for each individual.
Keep your data where it’s most secure
Hightouch doesn’t store your data. Instead we simply read from your data warehouse where it stays safe and sound.
Helping leading brands power personalization at massive scale
Fundrise scales 1:1 personalization with AI agents to drive investment growth
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PetSmart uses AI Decisioning to personalize journeys for 70 million loyalty program members
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WHOOP drives 10% lift in cross-sell conversions with AI Decisioning
Read storyActionable AI use cases from industry leaders
Learn how industry leaders in retail, QSR, financial services, and more use decisioning agents to drive use smarter, faster, more profitable customer engagement.
