Loops is now available as a destination in Hightouch! With an intuitive interface and powerful automation tools, Loops simplifies and enhances email sending for modern businesses. Integrating with Hightouch enables Loops users to build more robust audiences and deliver more personalized content by syncing audiences, data, and journeys from their data warehouse into Loops. And now, Hightouch’s AI Decisioning can also power 1:1 personalization across Loops and other channels, making marketers more strategic than ever.
Loops has quickly become known for its user-friendly design and has been highly praised by Hightouch customers. By streamlining the process of designing, sending, and analyzing emails, Loops empowers teams to focus on growth without getting bogged down by technical complexities. Loops and Hightouch both aim to make data accessible and actionable, and this integration advances that goal.
“At Loops, we’re focused on making email sending effortless and impactful,” said Chris Frantz, co-founder of Loops. “Integrating with Hightouch lets our customers easily access and use data to create more relevant, meaningful content.”
How it works
Within Hightouch, you can sync data to Loops just like any of our other destinations, like Google Ad Manager, Hubspot, and more. You first connect your data source and then define the models you want to sync to Loops. You can build models directly in Hightouch using SQL, our code-free audience builder and journeys tool, or tools like dbt or Looker.
You can set syncs to more than 250 destinations on a one-time or recurring basis, so your data stays fresh and up-to-date in every tool you use. Your data in Loops will be up-to-date with your source of truth and match what you’re syncing to your other tools. For more information, read our documentation about Loops.

Getting started
Loops is available in the Destinations tab in Hightouch workspaces for all pricing plans. Reach out to our solutions engineers for a demo today to see how Hightouch can help your team activate your data into Loops.