If you focus on creating customer-centric experiences then you understand the need for customer data. You know the value of a 360-degree view of your customers helps to power your personalized marketing, enrich customer expeirence, and shorten paths to purchase.
But getting data from your data warehouse and taking action on it can be difficult, especially if you rely on a Customer Data Platform which can lead to duplicate data, data ownership disputes, and a lack of condifence in data quality and trustworthiness.
Thankfully better solutions are available, such as a Composable CDP.
In this video, David Stodder (Senior Director of Research for BI, TDWI), Pavithra Rao (Solutions Architect at Databricks), and Andrew Jesien (Principal Solutions Engineer) help you understand:
- How to overcome challenges to increase the value of customer data
- Why Reverse ETL is important for modern organizations
- How to think about unifying customer data and enabling a 360-degree view of customers
- Strategies for increasing user satisfaction and productivity with a Composable CDP
- How companies activate data to drive customer-centric experiences
If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our Solutions Architects.
