Chime explores new ways to drive personalization at scale

Chime is a financial technology company founded on the premise that basic banking services should be helpful, easy and free. Founded in 2012, Chime serves the 80% of Americans that live paycheck to paycheck and offers a product experience designed to help their members make it to their next payday or rebuild their credit without monthly service fees, overdraft fees, or minimum balence requirements.

Rethinking the CDP

Thanks to advancements in Cloud Data Warehousing, companies of all sizes -- from startups to Fortune 100s -- are now moving away from legacy CDPs and instead, turning to a new "Composable CDP" architecture that enables them to activate customer data directly from their Data Warehouse.

After watching this session, you’ll be able to:

Understand the foundational components of a Composable CDP
Understand why leading organizations are leaning into their data investments to power modern marketing
Understand just how easy it is to begin activating data with a Composable CDP