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Activate your data in 3 easy steps
Sync data from Athena to Facebook Conversions
- Send events directly from your data warehouse to Facebook Pixel
- Tune your measurement, optimization, and reporting processes with additional product data from the warehouse
What Facebook Conversions objects can you sync to?
Conversion Events
The Conversions API is designed to create a connection between an advertiser’s marketing data (such as website events, app events and offline conversions) from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes.
What methods can I use to model my Athena data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
Looker
Query using Looks. Hightouch turns your look into SQL and will pull from your source.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to Athena.
Table selector
Select available tables and sheets from Athena and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from Athena using our visual segmentation builder.