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Sync data from BigQuery to TikTok

Connect your data from BigQuery to TikTok with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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The world’s most innovative companies choose Hightouch as their Customer Data and AI Decisioning Platform

Spotify.
Warner Music Group.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
Grammarly.
Spotify.
Aritzia.
Warner Music Group.
PetSmart.
Tripadvisor.
WHOOP.
WeightWatchers.
Chime.
Iterable.
Ramp.
Calendly.
Docusign.
Grammarly.
Cars.com.
A&E TV.
Accor.
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Activate your data in 3 easy steps

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Connect to 35+ data sources, like BigQuery, and 250+ destinations, like TikTok.
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Use cases

Sync data from BigQuery to TikTok

  • Send events from your data warehouse to TikTok using TikTok's pixels
  • Keep your web event information up to date in TikTok through regular syncs
  • Upload custom audiences
Hightouch Audiences user interface.

What TikTok objects can you sync to?

  • Audiences

    Tiktok Audiences are an ad targeting option. An audience defines and groups specific type of users so they can be targeted or excluded when setting up your ad. You can create, update and manage custom and lookalike audiences through the Audience API to consistently reach the right target audience at the right time.

  • Events

    When web events are shared with TikTok, they can better inform our optimization, targeting, and measurement systems by providing insights into your website visitors' journeys. Our systems process the data similarly to the TikTok Pixel.

What methods can I use to model my BigQuery data?

  • Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    dbt model selector

    Sync directly with your dbt models saved in a git repository.

  • Semi-opaque open dropdown with three example Look names such as 'Look 1'.

    Looker

    Query using Looks. Hightouch turns your look into SQL and will pull from your source.

  • SQL editor.

    SQL editor

    Create and Edit SQL from your browser. Hightouch supports SQL native to BigQuery.

  • Semi-opaque open dropdown with three example workbook names such as 'Workbook 1'.

    Sigma model

    Hightouch converts your Sigma workbook element into a SQL query that runs directly on BigQuery.

  • Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Table selector

    Select available tables and sheets from BigQuery and sync using existing views without having to write SQL.

  • Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    Customer Studio

    For less technical users, pass traits and audiences from BigQuery using our visual segmentation builder.

FAQs

Other BigQuery integrations

Other TikTok integrations