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Hightouch Personalization API

Real-time personalization from your warehouse

Hightouch Personalization API gives you immediate access to any data you need. Anywhere. Anytime. All with a single low-latency API.

A diagram showing connections to email marketing with HubSpot, in-app communications with Intercom, and Braze as a customer engagement platform.

The world’s most innovative companies choose Hightouch as their Customer Data and AI Decisioning Platform

Spotify.
Warner Music Group.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Aritzia.
Warner Music Group.
PetSmart.
Tripadvisor.
WHOOP.
Cars.com.
WeightWatchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Docusign.
Greenhouse.
Grammarly.
Read case studies

Write once, use anywhere

Your warehouse is already loaded with customer, product, and transaction data. Call on it in real-time with a GET request to dynamically personalize any user experience.

Data moving through a warehouse, to Hightouch Personalization API, to any application.

Lightning fast

Deliver the right message at the right time with sub-30 millisecond latency.

Flexible customization

Use any data type — not just user profiles — to personalize customer experiences.

Personalize anything

Populate any endpoint with relevant and up-to-date data.

Fully managed

Avoid internal politics and get started fast with fully-managed, globally distributed service.

Power personalized marketing campaigns

Enrich marketing touchpoints — including emails or SMS messages — with dynamic data points like product recommendations.

Tailor in-app experiences on the fly

Drive conversions by personalizing your digital experiences based on what matters to the user. Whether that’s a customized search result, featured product recommendation, or bespoke UI.

Run real-time product experiments

Use up-to-date customer information to run experiments so you can continuously optimize operations and your digital customer experience.

Ramp logo.
Ramp logo.

Traditional CDPs fail to deliver personalization at most organizations because the way they treat data doesn’t allow for experimentation and agility... Hightouch’s Personalization API drastically simplifies personalization by leveraging the data warehouse– giving teams the ability to experiment quickly with more complex architectures.

Austin Hay

Head of Marketing Technology at Ramp

Read customer story