Introducing Hightouch’s integration with LG Ad Solutions

Connected TV (CTV) continues to dominate as a key advertising channel for reaching audiences in the living room. With households increasingly cutting the cord and embracing streaming platforms, advertisers seek innovative ways to optimize their campaigns.

LG Ad Solutions, a global leader in CTV and cross-screen advertising, offers unparalleled access to targeted groups of household buyers and high-definition measurement through its CTV inventory partners, free ad-supported streaming channels, and proprietary automated content recognition (ACR) data that provides insight into both linear and CTV ad impressions and viewing behavior.

Hightouch is announcing a new integration with LG Ad Solutions in response to demands from forward-thinking brands looking to improve their CTV ad performance.

Hightouch x LG Ad Solutions

With this integration, Hightouch empowers media and marketing teams to sync their first-party audiences directly to LG Ad Solutions, unlocking precise targeting and suppression capabilities for direct CTV campaigns. This collaboration ensures advertisers can maximize the impact of their campaigns while addressing challenges like fragmented data and identity.

Key benefits

• Precise first-party targeting and suppression: Build custom audiences using a visual audience builder that has direct access to the data already in your data warehouse. Onboard audiences to LG Ad Solutions to target specific households or suppress active customers from your campaigns.
• Premium inventory & engaging experiences: Access guaranteed premium placements and uniquely captivating native ad formats to engage viewers on the biggest screen in the home.
• Expanded audience reach: Reach and suppress your targeted audiences across over 40M LG Smart TVs and 300M additional addressable devices in the US. Use Hightouch’s Match Booster product to translate emails, phones, and Mobile Ad IDs into household LG devices for increased reach and impact.
• Direct insight into incremental reach over linear, tune-in, attribution, and direct feedback loops with third-party measurement partners: Use LG Ad Solutions’ trusted Automated Content Recognition (ACR) data to understand who is viewing your ads, tuning into your shows, and converting into paid customers.
• No additional CPM fees: Unlike traditional data onboarding solutions, Hightouch does not charge advertisers additional add-on or CPM fees for advertisers or agencies to target first-party audiences with LG Ad Solutions. Advertisers and agencies can reliably reduce campaign costs by 8-10% with Hightouch.

Advertisers in industries like media and entertainment, sports, broadcasting, financial services, healthcare, pharma, and auto can particularly benefit from this integration, driving better CTV outcomes while increasing campaign velocity and decreasing CPM fees.

Common use-cases

Suppress active customers

Prevent wasted ad spend by suppressing active customers from campaigns. For example, broadcasters can exclude engaged subscribers from tune-in campaigns to reduce wasted spend on viewers who would watch their programming without an ad.

Re-engage Lapsed Subscribers

Re-engage inactive streaming subscribers with Native Ads promoting new shows, events, or games to drive new engagement and prevent churn.

Create Repeat Customers

Target past customers with personalized repeat purchases and upsell offers, turning one-time buyers into high-LTV customers.

How the integration works

Getting started with the Hightouch and LG Ad Solutions integration is simple:

1. Select your data source: Connect your data warehouse or other supported data source where first-party data is stored.
2. Define your audience: Use SQL, dbt, or Hightouch’s no-code audience builder to create and define the audience you want using all of the data available in your data warehouse.
3. Match to LG TV devices: Advertisers can collect and send their own first-party IP addresses to match directly (e.g. if you run a streaming app), or use Match Booster to convert person-level identifiers (like email and phone numbers) into residential IP addresses from Hightouch’s third-party identity graph.
4. Automate syncs: Schedule recurring audience updates to ensure your targeting and suppression are up-to-date and that you are complying with opt-out requests.

This seamless process ensures your audiences are always fresh and aligned across platforms and that you do not need engineering support to run targeted campaigns.

Get started today

The LG Ad Solutions integration is now available for all Hightouch customers with a Business plan. Contact the Hightouch support team to enable the integration. Not a customer yet? Reach out to our solutions team for a personalized demo and see how Hightouch can help your team activate targeted campaigns and reduce CPM fees with LG Ad Solutions.