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The complete guide to Composable Customer Data Platforms
Aug 9
Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.
The key to creating unified and actionable customer profiles.
A comprehensive comparison of Hightouch and Census.
How to overcome the unique data challenges of B2B marketing with a Composable CDP
The warehouse-native identity resolution product that MarTech teams have been looking for.
Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.
How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
Planning for success: constructing a CDP use case roadmap
Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.
You don't need the Modern Data Stack to get sh*t done
Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs
The Customer Data Platform storage conundrum
What is the most secure (and affordable) way to activate customer data at scale?
Essential Apps for Marketers: Hightouch & HubSpot
Hightouch enables you to enrich HubSpot with customer data and transform your marketing.
A guide for evaluating Data Activation platforms
A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.
The best Reverse ETL tools
Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.
Saving $1M in marketing spend with a Composable CDP powered by Hightouch
Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.
What is a customer data warehouse?
Find out what a customer data warehouse is and how it can turn insights into action.
Introducing a Composable Customer Data Platform powered by Google BigQuery
Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.
How to setup Salesforce Data Loader
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
How to setup Salesforce Data Import Wizard
F5’s Jessica Kao on the complete customer view: leveraging the data warehouse as the customer source of truth
Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.
The best modern data warehouse tools
Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.
What Is a data clean room?
Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.
Write once, use anywhere – the future of the cloud data warehouse
Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.
What is data automation
Learn how you can take advantage of data automation and how it can save you time and effort.
Redshift vs. Snowflake: the definitive guide
Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.
iPaaS vs. Reverse ETL: which data integration approach is right for your business?
Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.
The best Segment alternatives and competitors
Discover the top alternatives and competitors to Twilio Segment.
Hightouch + Looker: activate data from looks to any business application
Utilize your existing Looker Looks as data models in Hightouch
Dear CRM, I’ve fallen in love with the data warehouse
Why it's time to embrace the data warehouse as your source of truth
Friends don’t let friends buy a CDP
How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.
Can Snowflake be your marketing cloud?
Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.
How do Salesforce Data Pipelines work?
Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.
Your audience builder needs an upgrade
How Hightouch Audiences leverages flexible data modeling to meet any business need
What is a Modern Data Stack? The definitive guide
Learn everything there is to know about the individual components that make up a modern data stack.
The definitive guide: CDPs vs. CRMs vs. DMPs
Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...
The CDP as we know it is dead: introducing the Composable CDP
Learn why CDPs are dead and how you can take advantage of the data warehouse.
GA4 & Reverse ETL: activating your behavioral data in BigQuery
Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.
What is Data Activation?
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.
Data Activation: the next step after analytics
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data
How we migrated to Salesforce in 4 hours using Hightouch
CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.
