The Hightouch Blog - All

Apr 21

The CDP as we know it is dead: introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.

GA4 & Reverse ETL: activating your behavioral data in BigQuery

Learn how marketers can activate behavioral data from BigQuery to build richer customer profiles and drive personalized experiences through Google Analytics 4.

Apr 19

Hightouch acquires Workbase

We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.

Apr 18

What is Data Activation?

Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

Apr 13

Hightouch: the Data Activation platform

Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data

Apr 13

Data Activation: the next step after analytics

Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data

Apr 12

How we migrated to Salesforce in 4 hours using Hightouch

CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.

Apr 7

Hightouch Notify: get notified where you work

Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools

Apr 6

Hightouch is going multi-region: why you should care about data residency

Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.

Apr 4

Our integration with Databricks: activate your ML models in your Lakehouse

Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.

Mar 30

Customized alerts for syncs with our new Datadog integration

Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.

Mar 30

Heroku Connect: the definitive guide

Learn everything there is to know about Heroku Connect and why a composable CDP for marketers and agentic marketing platform is a better alternative.

Mar 24

The definitive guide to API integrations

Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.

Mar 21

Why your alerting should be configurable

Learn how you can adopt configurable alerting across your entire data stack.

Mar 17

What's new at Hightouch (March 2022)

See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.

Mar 15

Unbundling the CDP

Learn why a more modular approach to first-party data benefits marketing teams and the entire organization.

Mar 9

The implementation free CDP: stop waiting 6 months

Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.

Mar 9

What is data ingestion? | The definitive guide

Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.

Feb 28

Hightouch debugger & observability: better than ever

Learn about our updated Debugger, why data observability is important for your customer data platform and see why no other customer data platform compares to Hightouch.

Feb 4

How to send data from Google Sheets to Notion

Learn how you can move data from Google Sheets to Notion in 6 easy steps

Feb 3

What's new at Hightouch in February: templates, auto-mappings, SSO, & filters

See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.

Jan 27

dbt and Hightouch are putting your transformed data to work

Give your business teams access to transformed data in the tools they use every day. See how Hightouch integrates with dbt to help you bring “Reverse ETL” to your stack.

Jan 25

The definitive guide to Conversion APIs & web pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

Jan 7

Airflow alternatives: a look at Prefect and Dagster

We take a deep dive into Airflow, Prefect, and Dagster and the differences between the three!

Dec 22

ETL vs. Reverse ETL: the technical differences

Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.

Dec 20

Azure Synapse vs Snowflake: the definitive guide

Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

Dec 18

7 useful Zapier integrations or “Zaps”

Review 7 most useful Zapier integrations or "Zaps" and learn why a composable CDP for marketers is a smarter solution.

Dec 17

The top 5 most useful Workato integrations & recipes

Review the top 5 Workato integrations and recipes and learn why a composable CDP for marketers is a more powerful solution for marketing teams.

Dec 17

The top 5 most useful Tray.io integrations & recipes

Review the top 5 Tray.io integrations and recipes and learn why a composable CDP for marketers (CDP) is a simpler solution.

Dec 1

The need for speed in Reverse ETL

An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.

Nov 17

Hightouch Series B: What's Next

We’re honored to announce that Hightouch has raised $40M. With this latest round of funding, we will grow our team, expand the surface area of Hightouch, and deliver the best customer experience humanly possible.

Nov 9

Why every tool in the Modern Data Stack needs Git

Leverage the power of software development and DevOps and implement the same best practices you use in your production code in the context of data integration with Git.

Nov 4

4 ways to operationalize your product usage data

Learn how you can leverage your product data in your GTM motion.

Oct 27

Preparing for a new era of advertising with a server-side first integration strategy

Learn what a server-side integration is, why it's worth focusing on now, and how Hightouch's customer data platform empowers your marketing team to activate first-party data across your ad platforms. No engineering resources required.

Oct 13

SaaS integration: what it is & why it's important

Learn how SaaS integrations eliminate data silos and the available solutions in the market.

Oct 8

How to enrich Hubspot data in 6 steps

Learn How Hightouch can help you enrich your Hubspot data in 6 easy steps.

Oct 8

How to enrich Salesforce data in 6 steps

Learn How Hightouch can help you enrich your Salesforce data in 6 easy steps.

Oct 7

BigQuery vs Snowflake: the definitive guide

Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...