The Hightouch Blog - All

Hightouch + Looker: activate data from looks to any business application

Utilize your existing Looker Looks as data models in Hightouch

Hightouch recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Reverse ETL is disrupting and simplifying how enterprises take action on data.

The future of digital advertising is here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

What's new at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

The Data Tea Is now available as a Podcast

Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.

What’s next for the analytics engineer? - reflections from Coalesce 2022

Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

You built that funnel dashboard… now what?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

Hightouch named Fivetran Ecosystem Partner of the Year

More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

Introducing approval flows

Require specific users to receive in-app approval before pushing changes to models and syncs into production.

Introducing dbt CI checks

Validate how dbt code changes impact Hightouch syncs directly from GitHub

Feature release: Audience Breakdowns

Analyze specific characteristics of users within an audience to better understand overall audience composition.

How we’re automating customer feature requests and flags with Reverse ETL

Learn how we’re using Hightouch and our modern data stack to streamline feedback loops

How Hightouch and Fivetran are powering more than 150 data-driven organizations

Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.

What's new at Hightouch (September 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.

Dear CRM, I’ve fallen in love with the data warehouse

Why it's time to embrace the data warehouse as your source of truth

Friends don’t let friends buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

Feature release: Audience Overlaps

Visualize overlaps between audiences to deliver the most effective campaign.

How to calculate a PQL (Product Qualified Lead) in SQL

Learn how you can calculate product qualified lead in SQL.

Why do we do data?

What do you actually do with data besides analyzing it and ML/AI?

Sync hierarchical data with sync sequences

Exercise more control over how and when data is activated to destinations with hierarchical dependencies

What's new at Hightouch (August 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.

How to calculate MRR (Monthly Recurring Revenue) in SQL

Learn how you can calculate monthly recurring revenue in SQL.

How to calculate a lead score in SQL

Learn how you can calculate a lead score in SQL.

How to calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

Announcing the custom destination toolkit: build your own destination in minutes

Connect Hightouch to any API, with or without code

Announcing our Solutions Partner Program

Learn how you can become a Hightouch solution partner and drive more value for your customers.

Everything we learned at the Gartner Data & Analytics Conference

Dispatches from Disney World on the State of Enterprise Data & Analytics

Can Snowflake be your marketing cloud?

Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.

How do Salesforce Data Pipelines work?

Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.

The definitive guide to Tableau CRM

Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.

Your audience builder needs an upgrade

How Hightouch Audiences leverages flexible data modeling to meet any business need

Driving paid media ROAS through audience activation

Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.

I got tired of dealing with data problems, so I quit my job and joined Hightouch

Why I joined Hightouch, and why warehouse-centric is the future.

How to calculate a SQL (Sales Qualified Lead) in SQL

Learn how you can calculate a sales qualified lead score in SQL.

How to calculate a (MQL) Marketing Qualified Lead in SQL

Learn how you can calculate a marketing qualified lead in SQL.

How to calculate ARR (Annual Recurring Revenue) in SQL

Learn how you can calculate your annual recurring revenue in SQL.

Everything you missed at the first-ever Hightouch Demo Week

All the details from three days of hands-on demos to show you What’s Possible with Hightouch

Power your product experiences with Hightouch

Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.

Introducing dbt Exposures for Hightouch

Get end-to-end visibility for how your data is flowing between dbt and Hightouch.