The Hightouch Blog - All

The next big thing in MarTech with Scott Brinker

MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.

2023 Rewind: celebrating a year of growth

Hightouch has grown and evolved over the last year. We owe it all to our customers.

Traditional CDP vs. Composable CDP (what's the difference?)

A tactical guide to understand the key differences in CDP architectures.

The science behind Spotify Wrapped: tracking 500M users

Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?

Boost match rates to Conversion APIs

Enrich your conversion signals to maximize your return on advertising spend.

How dbt Created analytics engineering

Learn how a little known consultancy created dbt and created an entirely new category in the data world.

Hightouch acquires HeadsUp

The HeadsUp team will help build our AI-powered Identity Resolution for the Composable CDP.

Introducing Data Contracts: collect events correctly the first time

Never collect bad data again. Data contracts help you collect the behavioral customer data you need.

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

What is Segment?

Learn all about Segment's core features, capabilities, and the various downsides to the platform.

Announcing Hightouch’s connection to Nextdoor’s Conversion API

Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.

Announcing Hightouch’s new StackAdapt integration

Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.

Synthetic conversions

How and why performance marketers use synthetic conversions to drive their business forward.

Introducing Hightouch’s newest data source: Teradata

Sync data from Teradata Vantage to all of your business tools.

It's time to end the build vs buy debate.

How the rapid adoption of composability changes the age-old Build vs Buy debate

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

The learning phase: what advertisers need to know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

How Snowflake became a $60 billion unicorn

Learn how and why Snowflake became the most successful software IPO of all-time.

Boost match rates for B2B advertising

Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.

What is data onboarding?

Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.

Reverse ETL 2.0: streaming Is here

We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!

The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

How we reduced our Snowflake compute costs

How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions

Feature release: protecting data-driven operations at scale

Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.

Why I left Segment...

Why I left a $3.2 billion company to start my own...

5 insider tricks to hack your CDP bill & save a small fortune

With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.

Why The Zebra chose a Composable CDP

We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.

The evolution of MarTech: an interview with Austin Hay

Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.

The new age of digital advertising: the power of Conversion APIs

Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.

7 myths about Composable CDPs, busted

Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.

Splits: run omnichannel experiments from the warehouse

Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.

What is clickstream data? (Tools + use cases)

Learn how to leverage clickstream to deliver better user experiences.

Announcing Hightouch’s new Rockerbox integration: marketing attribution made easy

Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.

Why Bol.com chose a Composable CDP

Leveraging first-party data for audience-based targeting in a cookieless world.

What is event tracking?

Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.

Reaching the peak of the industry: our G2 story

How we leveraged real customer feedback to become #1 in Reverse ETL and transform the CDP landscape.

Announcing Hightouch Events: event collection for the data warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

Databricks invests in Hightouch to activate the data Lakehouse

Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.

The top 5 identity resolution use cases

Five identity resolution use cases to supercharge your business.