AMP Features
Enterprise-ready platform features
By team
By industry
For marketing
For advertising
Featured
Learn about the benefits of a Composable CDP and how it compares to a traditional CDP solution
All integrations
Popular sources
Popular destinations
Popular extensions
Explore
Documentation
Get started
See why Hightouch was named a CDP Leader by Gartner®
Feb 2
Learn how to choose tools that create high-performing AI ads with customer data and brand context.
Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why.
Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.
Amplify your ML investments with AI Decisioning
Retail Media Networks are a valuable new profit center, but inefficient processes and traditional onboarding platforms introduce costly delays and fees. Discover how a composable, warehouse-native CDP model simplifies the workflow and unlocks a faster, higher-margin retail media operation.
See how retailers decrease wasted impressions, expand audience reach, and boost ROAS by resolving fragmented customer identity and activating cleaner data signals with a Composable CDP approach.
Learn how retailers plug lifetime value leaks caused by slow data, fragmented identity, and disconnected channels, and how a Composable CDP turns customer signals into high-impact loyalty, cross-sell, and winback campaigns.
Data Warehouses 101 for Marketers
Too many tools can hide the real issue holding marketing back. Discover how a data warehouse creates a true single source of truth.
Introducing Hightouch's integration with Google Ads Data Manager API
Sync audiences and conversions to a single destination and use them across Google Ads, Display & Video 360, Google Analytics 4, and more.
Lessons from +10 billion marketing decisions made by AI
What two years of real AI deployments taught us about modern marketing, enterprise scale, and building the future of marketing workflows.
Are traditional CDPs marketing's most disappointing tool?
Learn about the limits that keep CDPs from delivering on their promise of a real customer 360, and how a composable approach changes what’s possible.
Understand why your messages perform — and what to do next
Introducing Content Analysis & Suggestions for AI Decisioning
Hightouch Agents: An AI platform purpose-built for marketing teams
Move 10x faster across the entire marketing workflow with Hightouch Agents.
How we Uncovered a Race Condition in Aurora RDS
The same week us-east-1 went down due to a race condition bug in their DNS management system, we found another race condition bug in AWS Aurora. Here’s how we proved it 😎 .
The data warehouse powers the best AI
Today’s launch of Snowflake CoWork exemplifies the potential of AI that’s powered by your complete data.
Introducing ID Express: One-click UID2 activation to The Trade Desk
Sync audiences and conversion data to The Trade Desk in a faster, easier, and privacy-conscious way.
Introducing Hightouch’s Batch integration
Create, test, and automate your CRM strategy with Hightouch and Batch
The complete Conversion API schema resource: Better attribution and optimization, across each ad platform
As pixels break and privacy tightens, Conversion APIs offer a more effective way to send event data server-to-server. But every platform is different. Our guide breaks down what each one requires.
Your ESP is not the problem.
Replatforming won't fix your marketing. Rethinking your methodology will. AI Decisioning is the missing piece.
What is a winback campaign? Fix the timing, targeting, and discount trap
Winback campaigns are deceptively simple. And easy to get wrong. This breakdown examines common pitfalls related to timing, targeting, and over-discounting.
What if the best marketing decision is no message at all?
Introducing Smart Suppression for AI Decisioning: Predict which messages will drive results, and send only those that matter
Welcoming Akilesh Bapu: Leading the AI Agents at Hightouch
After spending the last six years redefining healthcare with AI, Akilesh is joining us to do the same for marketers.
AI Decisioning for Gaming and Sports Betting
How gaming and sports betting are using AI agents to drive growth, protect margins, and retain customers.
Build and activate your own multi-vendor identity graphs with Hightouch and Narrative
Build, own, and activate your own multi-vendor identity graph in Snowflake to maximize audience reach and performance across 250+ channels.
The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.
Learn how retailers are replacing traditional holiday campaigning with intelligent agents that can personalize every customer interaction at scale — turning their most demanding revenue season into their biggest opportunity.
Under the hood of AI Decisioning, part four: Contextual bandits
Learn how contextual bandits use customer data to personalize every marketing decision
Hightouch named a Strong Performer in The Forrester Wave™: Customer Data Platforms for B2B report
This is Hightouch’s first time being evaluated for The Forrester Wave–and we're thrilled by the recognition.
AI Decisioning in Subscription
How subscription model marketing teams are using AI agents to drive growth and increase their revenue.
Under the hood of AI Decisioning, part three: Multi-armed bandits
Learn how AI agents balance exploring new strategies with scaling what works
Leveling up our craft: Hightouch’s new redesign
Our redesign makes it easier and more delightful than ever to power personalized marketing with data and AI.
Under the hood of AI Decisioning, part two: Reinforcement learning
Discover how reinforcement learning works to deliver marketing personalization
The CDP that works for streaming entertainment: Why Composability is the best answer to VPPA laws
VPPA has made life difficult for streaming companies. The Composable CDP provides a new way to enable compliant personalization.
AI Decisioning in financial services
How financial marketing teams are using AI agents to drive profitable growth.
The Innovator's Dilemma - CDP Edition
Learn how the classic Innovator’s Dilemma is impacting the CDP space.
Under the hood of AI Decisioning, part one: Overcoming the personalization gap
Learn how AI agents deliver on the promise of personalization at scale
Snowflake Ventures and Capital One Ventures Invest in Hightouch
This strategic investment further accelerates the rapid transformation of how marketers work using data and agentic AI
AI Decisioning in travel & hospitality
How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.
Move from risk to revenue: Consent management with OneTrust and Hightouch
Learn how OneTrust and Hightouch centralize enterprise consent management in the data warehouse—and enforce it across the rest of the business.
AI Decisioning in QSR
How QSR marketing teams are using AI agents to drive profitable growth.
Salesforce or Adobe? You don’t have to choose
The best way to be a Salesforce AND Adobe shop is to be a data warehouse shop!
