The Hightouch Blog - All

MBA in CDP

New to CDP? Check out these articles for a crash course.

Introducing Insights for AI Decisioning: Uncover hidden marketing opportunities

How AI agents and marketers grow smarter by learning together

What are agentic workflows?

Find out what agentic workflows are and how they are shaping the future of business

Agentic AI in Marketing (You’re Using AI Wrong)

Find out how you should use agentic AI in your marketing.

How to set up the Amazon Conversions API?

This step-by-step guide shows how to use the Amazon Conversions API to future-proof attribution, increase match rates, and unlock smarter retail media bidding.

Common Composable CDP objections

Debunking common objections to Composabe CDPs.

Introducing Golden Record: Solve identity for marketing and AI

Golden Record lets you create a complete and trusted Customer 360 to power marketing and AI agents.

How to set up the Bing Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Bing Conversions API.

New feature: Segment is now available as a source in AI Decisioning

Learn how you can use AI Decisioning with Segment to power 1:1 customer experiences.

How to set up the Pinterest Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Pinterest Conversions API.

You’ve already invested in a CDP, but it’s not working. Now what?

How to course-correct when your CDP no longer serves your business (with customer examples)

What is Agentic AI?

Stay ahead and future-proof your business by learning how agentic AI is transforming how we do business.

Top 10 reasons your data warehouse should be your CDP

Composable CDPs can help you avoid some of the common issues that plague packaged CDPs and help you turn your existing data warehouse into your CDP.

What is Identity Resolution? And how does it work?

Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.

How to set up the Facebook Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Facebook Conversions API.

Introducing Hightouch’s Loops integration

Elevate your email sending with user-friendly tools and robust data access

Opt out of the "batch & blast vs journeys" decision

AI agents now turn generic batch & blast emails into 1:1 customer experiences

We’ve raised $80M at $1.2B to build an agentic marketing platform called AI Decisioning

The old way of marketing wasn’t working, so we invented a new one.

Sometimes, digital analytics alone isn’t enough

Why digital analysts should up-level with cloud data warehouses and composable CDPs

Get an AI Decisioning demo in 4 minutes

Watch a live product demo of AI Decisioning and learn how it can help you scale your personalized marketing

The Best AI Decisioning Platforms in 2025

Find out what the top marketing teams at major enterprise companies use for their AI Decisioning tool.

22 AI Marketing Tools You Need to Win in 2025

Find out what the top 22 AI marketing tools are that you need to know about in 2025

How to Set Up the Google Conversions API?

Boost ROAS and unlock advanced bidding by feeding cleaner, consented conversion data directly into Google Ads, no browser tracking required.

How to set up the Yahoo Conversions API?

Unlock better campaign performance and accurate measurement by sending cookieless conversion events to the Yahoo Conversions API.

Faulty construction: How most CDPs fail at personalization

Most CDPs are built in a way that limits data access, undermining personalization and AI efforts

How to set up the Snapchat Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Snapchat Conversions API.

Journeys vs. AI Decisioning: how to choose the right approach for your campaigns

Learn when to use AI Decisioning versus predefined journeys to maximize results, maintain control, and scale personalization.

Adam Greco joins Hightouch

Learn why industry-veteran Adam Greco joined Hightouch to help drive awareness of the company and its products.

Three clouds, one platform: Native Azure deployment completes our multi-cloud vision

Hightouch customers can now deploy on Microsoft Azure, Google Cloud Platform (GCP), and AWS.

Introducing Hightouch for Offsite Media Networks

Transform your cloud data warehouse into a self-service audience management and activation solution for offsite retail media.

What is AI Marketing: How to use AI in marketing

Learn how marketing teams are leveraging AI to improve their use cases and what new AI tools you should know about.

Introducing Hightouch’s integration with LG Ad Solutions

Target and suppress first-party audiences across LG Ad Solutions’ ecosystem of over 40 million smart TVs in the US, without paying additional CPM fees.

What is a Customer Data Platform (CDP)?

A guide to understanding Customer Data Platforms (CDPs).

Why AI agents for marketing require more than just LLMs

Reinforcement learning agents offer crucial advantages for scaling personalized marketing.

2024 Rewind: the year enterprises embraced Composable CDPs and AI Decisioning

Our customers drove us to new heights in a record-breaking year. We couldn’t be more grateful.

The top 9 AI marketing use cases

Discover practical AI marketing use cases like cross-sell promotions, dynamic ads, and churn prevention to drive growth and efficiency that will keep your business competitive.

Metadata matters: Building data trust with Databricks Unity Catalog

Business teams need to understand their data to use it effectively. Hightouch’s integration with Databricks Unity Catalog bridges the data-business divide.

The Best AI Decisioning Use Cases

Discover how AI Decisioning uses machine learning to deliver hyper-personalized customer experiences at scale—transforming how businesses drive engagement, retention, and revenue.

Power Reddit Ads with Hightouch

Target your customers and track conversion events by syncing data from your data warehouse to Reddit, via the Reddit Ads API.