Empower your brand, marketing, and advertising teams to make data-driven decisions with iSpot.tv’s TV measurement solutions.
Overview
Onboard your first-party audiences to iSpot.tv to provide visibility into tune-in metrics across your audience segments and illuminate unique media buying opportunities.
Supported syncing
| Sync Type | Description | Supported Sync Modes |
|---|---|---|
| Audiences | Create and update custom audiences | All |
For more information about sync modes, refer to the sync modes docs.
Connect to iSpot.tv
This integration requires prior approval from the iSpot.tv team and the Hightouch team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly with your iSpot rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.
To connect, input the Advertiser Name provided by your iSpot rep.
Syncing custom audiences
You can input the name of the audience you plan on delivering to iSpot.
User identifiers
To identify which users to add or update in an audience, select model columns and the corresponding iSpot fields. You can match on any of the following user fields:
- Email (Sha256 hashed)
- MAID
- IP Address
Delete behavior
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in iSpot's audience.
Tips and troubleshooting
Refresh rate
iSpot.tv has a max refresh rate of monthly. You should not have your iSpot syncs running more than every 4 weeks.
Matched device count
Match rates are not available to preview in the Hightouch platform. Contact your iSpot rep for insights into match rates and audience reach.
Keep in mind that audience counts reflect the number of devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.
Common errors
If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.
Live debugger
Live debugger view is not support for this integration. Please reach out to us if you see any issues.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.