Identify events capture data about who your users are. This user context is vital for understanding and targeting your users. For example, you might use the collected identifiers in followup email campaigns, to segment your users by location, or to link anonymous and authenticated events.
Example identify call:
POST https://us-east-1.hightouch-events.com/v1/identify
Track events capture data on what the user is doing. Track events can capture a broad range of actions, such as clicking a button, completing a purchase, or creating a new account.
Example track call
POST https://us-east-1.hightouch-events.com/v1/track
Screen events are the equivalent of page views for mobile apps. Like page events, you should automatically call the screen event when a mobile screen view is loaded.
Example screen call
POST https://us-east-1.hightouch-events.com/v1/screen
Group events let you associate users with a larger group. For example, a user may be part of an organization, or family.
The traits field is optional, and can include information on traits on the group. For example, if linking a user to a company, you may include traits on the company such as the company size or location.
Example group call
POST https://us-east-1.hightouch-events.com/v1/group