The core Match Booster offering is boosting consumer segments and audiences. You may be collecting emails or phone numbers from consumers, yet those identifiers have low match rates in ad platforms. Audience boosting of consumer data entails enriching your first-party data with additional emails, phones, device IDs, and cookie IDs to increase match rates.
Work data
Match Booster also supports boosting of B2B (eg., work) segments and audiences. You may be collecting work emails from prospects or have purchased a list of prospects from a third party. However, audience match rates of those emails are low. Audience boosting of work data entails enriching your first-party data with additional consumer emails, phones, device IDs, and cookie IDs to increase match rates.
Match Booster supports boosting of offline conversion events. Whether you're running a targeted campaign or a broad campaign, you may be collecting conversion events (eg., purchased item, requested demo) that is not captured by the ad platforms themselves. Conversion event boosting entails enriching your first-party data with additional emails and phones to increase match rates.
Note: Conversion event boosting does not cause the same event to be sent into the ad platform multiple times.
Match Booster supports boosting of anonymous visitors via IP addresses. You may be collecting user events and their associated IP addresses, even if the user does not provide personally identifiable information like emails and phone numbers. Hightouch and our data partners are able to identify the most common emails and device IDs associated with an IP addresss. Anonymous targeting entails enhancing your first-party IP address data with additioanl email and device IDs to increase match rates.
Note: Hightouch rigorously cleans observed linkages between IP addresses, HEMs, and MAIDs to eliminate public locations.