Magnite

Magnite is the world’s largest independent sell-side advertising company. We’ll help you win across every channel, every format and on your terms.

Supported syncing

For more information about sync modes, refer to the sync modes docs.

Connect to Magnite

This integration requires prior approval from the Magnite team and the Hightouch team.

To gain approval, please contact the Hightouch support team and connect us directly with your Magnite rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.

To use the Magnite Data integration, enter the following fields into Hightouch:

• Client subfolder
• Owner

To use the Magnite Match integration, enter the following fields into Hightouch:

• Client name
• Account ID

Once you've set up your Magnite destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin.

Magnite Data integration

Sync configuration

Select the relevant model and the Magnite Data destination you want to sync to. Then, enter the following fields into Hightouch:

• Segment name
• Price type (acceptable values are cpm and revshare)
• Charge for use of the segment
• Segment owner
• Description for the segment (optional)

Syncing audiences

Sync data from any source to Magnite Data audiences.

Field mapping

Hightouch lets you sync audience fields via field mapping. You can map data from any of your model columns to the default audience fields. Magnite requires the following fields, so you must map them to complete your configuration:

• User ID
• User ID type
• Update type

Ensure your model's columns have the same data types as the fields you want to sync to.

Magnite Match integration

Sync configuration

Select the relevant model and the Magnite Match destination you want to sync to. Then, enter the following fields into Hightouch:

• Segment name
• Description for the segment (optional)
• CPM for the segment (optional)
• Platform for the segment
• Membership timestamp column (optional)
• Full resync interval (in days)

Syncing audiences

Sync data from any source to Magnite Match audiences.

Field mapping

Hightouch lets you sync audience fields via field mapping. You can map data from any of your model columns to the default audience fields. Magnite requires the following fields, so you must map them to complete your configuration:

• Email (SHA256)

Ensure your model's columns have the same data types as the fields you want to sync to.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to reach out. We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.