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Adestra

Sync contacts and manage list subscriptions in Adestra (MessageFocus) to power your email marketing campaigns.

Supported syncing

TypeDescriptionSupported Sync Modes
Contact listsSync data from any source to contact lists in AdestraAdd, Remove
ContactsSync records to contacts in AdestraUpsert, Update

For more information about sync modes, refer to the sync modes docs.

Connect to Adestra

Go to the Destinations overview page and click the Add destination button. Select Adestra and click Continue. You can then authenticate Hightouch to Adestra.

Enter the following fields into Hightouch:

  • API URL: The base URL of your Adestra API instance.
  • API token: Your Adestra API token for authenticating requests.
  • Core table ID: The ID of the core table you want to sync data to.

Sync configuration

Once you've set up your Adestra destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Adestra destination you want to sync to.

Syncing contacts

Sync records to contacts in Adestra.

Record matching

To match rows from your model to contacts in Adestra, you need to select a model column and corresponding Adestra field. You can match on any of the following Adestra fields:

  • Contact ID
  • Email

Field mapping

Hightouch lets you sync contact fields via field mapping. You can map data from any of your model columns to the default and custom contact fields in Adestra. Ensure your model's columns have the same data types as the fields you want to sync to.

Syncing contact lists

Sync data from any source to contact lists in Adestra.

Record matching

To match rows from your model to contacts in Adestra, you need to select a model column and corresponding Adestra field. You can match on any of the following Adestra fields:

  • Contact ID
  • Email

Field mapping

Hightouch lets you sync contact list fields via field mapping. You can map data from any of your model columns to the default contact list fields. Ensure your model's columns have the same data types as the fields you want to sync to.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Mar 27, 2026

On this page
  • Supported syncing
  • Connect to Adestra
  • Sync configuration
  • Syncing contacts
  • Syncing contact lists
  • Tips and troubleshooting
  • Common errors
  • Live debugger
  • Sync alerts

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