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AI Decisioning permissions

AudienceWorkspace admins and team leads who manage access to AI Decisioning.

AI Decisioning uses a dedicated role-based permission system to control what each team member can view and modify. Permissions determine access to agents, messages, collections, goals, configuration, and more.


Overview

AI Decisioning has three roles: Viewer, Content Editor, and Admin. Each role includes all permissions of less-privileged roles. A Content Editor can do everything a Viewer can, and an Admin can do everything a Content Editor can.

Workspace admins automatically have full AI Decisioning access regardless of their assigned AID role.

RoleDescriptionBest for
ViewerRead-only access to all AID resources, including agents, messages, goals, collections, and configuration.Stakeholders and executives who need visibility into AID performance.
Content EditorCan create and edit message content, collections, tags, and user features. Cannot manage agents, goals, or configuration.Marketing and content teams managing message copy, variants, and collections.
AdminFull access to all AID functionality, including agent management, configuration, and destructive actions.Team leads responsible for agent setup, goals, channels, and configuration.

AID role assignment is managed by Hightouch. To add or update permissions for a team member, contact your Solutions Consultant (SC) or Customer Success Engineer (CSE) with the user and the role needed.


Permission details

The tables below show the minimum role required for each action within AI Decisioning.

Agents

ActionRequired role
View agentsViewer
Create agentAdmin
Edit agent nameAdmin
Run agent or run all agentsAdmin
Train modelsAdmin
Start, pause, or initialize agentAdmin
Edit agent configurationAdmin
Delete agentAdmin

Messages

ActionRequired role
View messagesViewer
Edit message content (variables, variants)Content Editor
Edit message configurationContent Editor
Apply content suggestionsContent Editor
Add messages (individual or CSV upload)Admin
Edit message nameAdmin
Enable or disable messages (individual or bulk)Admin
Edit campaign attributionAdmin
Bulk edit message contentAdmin
Delete messages (individual or bulk)Admin

Tags

ActionRequired role
View tagsViewer
Edit message and variant tagsContent Editor

Goals

ActionRequired role
View goalsViewer
Add, edit, or delete goalsAdmin

Feature matrices

ActionRequired role
View feature matricesViewer
Create, edit, duplicate, or delete feature matricesAdmin

User features

ActionRequired role
View user featuresViewer
Edit user features configurationContent Editor

Configuration

ActionRequired role
View configurationViewer
Edit general, scheduling, and localization configurationAdmin
Create, edit, or delete channelsAdmin
Toggle channel enabled or disabledAdmin
Edit send event configurationAdmin

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Last updated: May 26, 2026

On this page
  • Overview
  • Permission details
  • Agents
  • Messages
  • Tags
  • Goals
  • Feature matrices
  • User features
  • Configuration

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